ISMM

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All the latest ISMM articles, videos, and guides written by leading industry experts. For information on taking or purchasing ISMM training courses, please click here!

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Understanding Ethics & Laws of Selling – A Short Video Guide

In this short video guide we'll start to provide a basis of what you need to understand the legal and ethical requirements in sales.
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Understanding Customer Segmentation & Profiling – A Short Video Guide

In this video we'll give a short introduction to help you understand Customer Segmentation and Profiling.
Why You Need To Invest In Your B2B Relationships

Why You Need To Invest In Your B2B Relationships

Why do relationships close deals? It’s simple: people buy from people. Competitors are lining up to tempt people away from what you have to offer but there is one thing that will stand you apart from them and it’s you.
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Planning For Professional Development with ISMM – A Short Video Guide

In this short video guide we'll start to provide the tools you'll need to plan your professional development for a career in sales.

5 Ways to Crush Price Objections

Objection to price is the number one challenge that sales people encounter. Being prepared for these objections is crucial to your success. So what should you consider to keep your conversion rate healthy?

5 Ways to Get Started with LinkedIn for Sales

Do you think of LinkedIn as just a forum for getting a new job? Then you’d be wrong. Imagine one of your clients let you have access to their contact list so that you could pick out the people you wanted to connect with. That’s exactly what LinkedIn does. It’s a business and employment-oriented social networking service that helps people connect with each other and it’s an essential tool if you’re a sales professional.

7 Ways to Sell More in Less Time

Buyers are more savvy than ever and this, in turn, is making sales more complex. In the digital age sales people are no longer needed for data or information – buyers can find all they need on the internet. Sales people need to be expert problem solvers and the person who can solve the problem in the shortest time possible will win the sale.
5 Ways to Quickly Build Rapport and Increase Your Sales

5 Ways to Quickly Build Rapport and Increase Your Sales

Rapport is all about highlighting common interests and establishing a mutual feeling of friendliness. When people like each other they engage with each other, which is why quickly building rapport is a key sales skill.

How to get Your Emails Opened

Do you read every email you receive? Your prospects certainly don’t. Your email is stacked against others in their inbox all competing for attention. First impressions count and crafting a good email is essential and that includes writing a killer subject line.

7 Ways to Kickstart Your Digital Detox

: In today’s world, being connected and constantly updated can often feel more of a hindrance than a help. Our minds are stuffed full of information but how much of it is relevant? The other issue with our desire to be connected is that it breeds a habit of distraction. If you’re trying to study or take on new (and relevant) information, how do you win the focus battle?

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Featured Video

IT4IT - The Storyvideo

What Exactly Is IT4IT™? Here’s the Full Story

The IT4IT vision is a vendor-neutral Reference Architecture for managing the business of IT and underpins the important work done with IT frameworks such as TOGAF® 9, COBIT® and ITIL®.