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All the latest ISMM articles, videos, and guides written by leading industry experts. For information on taking or purchasing ISMM training courses, please click here!

The Real Return on Sales Training

Have you ever attended a sales training course and felt a rush of excitement at the end of it – keen to apply all your learning and ready take on the world? How long does your post-training rush last for? If you’re like most people, probably only a few days. So, how do you ensure you get the best return on sales training?

Choose an ISMM qualification and Reach Your Goals

What goals have you set yourself to achieve this year? And are you on track to achieve them? If not, maybe the goal wasn’t the right goal for you. Read on to find out how to set goals for success and why the ISMM (Institute of Sales and Marketing Management) is your ideal partner for reaching your goals.

Social Media Basics for B2C Lead Generation

B2C purchases are usually quick and rarely involve much commitment. You are probably offering a product / service that can be purchased online, shipped to their doorstep or virtual doorstep. Simple. This means that you can successfully get a sale after only one interaction. However if used smartly, one powerful social media post could be enough to boost your sales.

B2C Sales Skills: 101

Sales is sales, right? If you have skills and experience, you can sell to anyone in any environment. Wrong – business to business (B2B) selling and business to consumer (B2C) selling require different skills. Knowing which skills and techniques to use in the B2C environment will transform you from an average into an exceptional sales person

7 Ways to Kickstart Your Digital Detox

: In today’s world, being connected and constantly updated can often feel more of a hindrance than a help. Our minds are stuffed full of information but how much of it is relevant? The other issue with our desire to be connected is that it breeds a habit of distraction. If you’re trying to study or take on new (and relevant) information, how do you win the focus battle?

6 Ways to Supercharge Your Sales Prospecting with LinkedIn

LinkedIn is the social network that smart sales people use. In the business-to-business (B2B) world it’s an invaluable tool, especially for prospecting. It can help you gather information on people and learn more about the organizations they work for; resulting in better quality prospects who you are more likely to be to sell to.

Is LinkedIn Your Best Sales Weapon?

If you’re a regular LinkedIn user you’ve probably noticed there have been quite a few changes this year; following Microsoft’s acquisition of the company for $26.2 million in 2016. There’s more to the makeover than just a cleaner look – there have been some changes in functionality too. So is it still the best sales weapon out there?
video

Understanding Customer Segmentation & Profiling – A Short Video Guide

In this video we'll give a short introduction to help you understand Customer Segmentation and Profiling.

The Power of Storytelling: 3 Ways to Boost Your Sales

Storytelling is the ability to create a vision in someone else’s mind. Great sales people use stories to engage their audience. This engagement creates empathy, builds trust and ultimately drives sales.

6 Secrets of High Performing Sales People

To be a high performing sales person you need to have a daily routine that sets you apart from your colleagues. So what should your routine look like? There are some simple concepts that will take you a long way in your sales career and they’re practiced by all the best sales people every day. The application of these principles is almost guaranteed to move you to the top of your field.

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