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Browse our full range of ISMM articles created by leading industry experts. If you are interested in becoming a writer for the Good e-Learning Blog and sharing your knowledge with a global audience of peers, please contact us today!

Choose an ISMM qualification and Reach Your Goals

What goals have you set yourself to achieve this year? And are you on track to achieve them? If not, maybe the goal wasn’t the right goal for you. Read on to find out how to set goals for success and why the ISMM (Institute of Sales and Marketing Management) is your ideal partner for reaching your goals.

7 Killer Ways to Master your Sales Pipeline

Being in front of customers is the single most important part of any salesperson’s day, but don’t overlook investing time managing your sales pipeline. Most organizations don’t make the most of this activity – wasting time forecasting rather than using their pipeline as a management tool to improve sales performance. So, how can you become a sales pipeline master?

Social Media Basics for B2C Lead Generation

B2C purchases are usually quick and rarely involve much commitment. You are probably offering a product / service that can be purchased online, shipped to their doorstep or virtual doorstep. Simple. This means that you can successfully get a sale after only one interaction. However if used smartly, one powerful social media post could be enough to boost your sales.

Is LinkedIn Your Best Sales Weapon?

If you’re a regular LinkedIn user you’ve probably noticed there have been quite a few changes this year; following Microsoft’s acquisition of the company for $26.2 million in 2016. There’s more to the makeover than just a cleaner look – there have been some changes in functionality too. So is it still the best sales weapon out there?

Cold Calling – 5 Tips to Turn Up the Heat

Let’s be honest - cold calling can feel daunting and uncomfortable. Even for the most experienced sales person it will probably be one of the toughest parts of their job and the one they regularly put off. If your standard approach is to close your eyes and hope for the best then the chances are you’ll not get much in return. Before you pick up the phone read these tips and start turning up the heat on cold calling.
Why You Need To Invest In Your B2B Relationships

Why You Need To Invest In Your B2B Relationships

Why do relationships close deals? It’s simple: people buy from people. Competitors are lining up to tempt people away from what you have to offer but there is one thing that will stand you apart from them and it’s you.
5 Ways to Influence Sales

5 Ways to Influence in Sales

Influence is just effective communication. Great salespeople have an enormous capacity to influence and persuade others – and it’s a skill you can learn and develop over time.
5 Ways to Quickly Build Rapport and Increase Your Sales

5 Ways to Quickly Build Rapport and Increase Your Sales

Rapport is all about highlighting common interests and establishing a mutual feeling of friendliness. When people like each other they engage with each other, which is why quickly building rapport is a key sales skill.

6 Secrets of High Performing Sales People

To be a high performing sales person you need to have a daily routine that sets you apart from your colleagues. So what should your routine look like? There are some simple concepts that will take you a long way in your sales career and they’re practiced by all the best sales people every day. The application of these principles is almost guaranteed to move you to the top of your field.

The Real Return on Sales Training

Have you ever attended a sales training course and felt a rush of excitement at the end of it – keen to apply all your learning and ready take on the world? How long does your post-training rush last for? If you’re like most people, probably only a few days. So, how do you ensure you get the best return on sales training?

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