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All the latest ISMM articles, videos, and guides written by leading industry experts. For information on taking or purchasing ISMM training courses, please click here!

Stop Cold Calling, Start Smart Calling

Do you who loathe cold calling? Do you fear the rejection it can bring? Using the phone in sales is only difficult for people who use outdated approaches. It’s time to get smart and start smart calling.
video

Delivering An Engaging Sales Presentation – A Short Video Guide

In this short video guide we'll show you how to deliver an engaging sales presentation.

The Real Return on Sales Training

Have you ever attended a sales training course and felt a rush of excitement at the end of it – keen to apply all your learning and ready take on the world? How long does your post-training rush last for? If you’re like most people, probably only a few days. So, how do you ensure you get the best return on sales training?

6 Ways to Supercharge Your Sales Prospecting with LinkedIn

LinkedIn is the social network that smart sales people use. In the business-to-business (B2B) world it’s an invaluable tool, especially for prospecting. It can help you gather information on people and learn more about the organizations they work for; resulting in better quality prospects who you are more likely to be to sell to.

5 Ways to Get Started with LinkedIn for Sales

Do you think of LinkedIn as just a forum for getting a new job? Then you’d be wrong. Imagine one of your clients let you have access to their contact list so that you could pick out the people you wanted to connect with. That’s exactly what LinkedIn does. It’s a business and employment-oriented social networking service that helps people connect with each other and it’s an essential tool if you’re a sales professional.

7 Killer Ways to Master your Sales Pipeline

Being in front of customers is the single most important part of any salesperson’s day, but don’t overlook investing time managing your sales pipeline. Most organizations don’t make the most of this activity – wasting time forecasting rather than using their pipeline as a management tool to improve sales performance. So, how can you become a sales pipeline master?

The Case for Sales Training

In a study conducted by IBM of over 4,000 companies it was identified that employees who felt they weren’t being invested in, and therefore couldn’t meet their career goals in their current organization, were 12 times more likely to consider leaving. And that’s only the start of the problem. Poor employee retention leads to increasing recruitment costs for your organization and creates unstable working environments where employees feel disengaged and lack motivation. So instead of asking whether you can afford to invest in employee training; ask yourself whether you can afford not to.

6 Secrets of High Performing Sales People

To be a high performing sales person you need to have a daily routine that sets you apart from your colleagues. So what should your routine look like? There are some simple concepts that will take you a long way in your sales career and they’re practiced by all the best sales people every day. The application of these principles is almost guaranteed to move you to the top of your field.

Cold Calling – 5 Tips to Turn Up the Heat

Let’s be honest - cold calling can feel daunting and uncomfortable. Even for the most experienced sales person it will probably be one of the toughest parts of their job and the one they regularly put off. If your standard approach is to close your eyes and hope for the best then the chances are you’ll not get much in return. Before you pick up the phone read these tips and start turning up the heat on cold calling.
video

Understanding Customer Segmentation & Profiling – A Short Video Guide

In this video we'll give a short introduction to help you understand Customer Segmentation and Profiling.

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