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All the latest ISMM articles, videos, and guides written by leading industry experts. For information on taking or purchasing ISMM training courses, please click here!

Why You Need To Invest In Your B2B Relationships

Why You Need To Invest In Your B2B Relationships

Why do relationships close deals? It’s simple: people buy from people. Competitors are lining up to tempt people away from what you have to offer but there is one thing that will stand you apart from them and it’s you.

7 Ways to Sell More in Less Time

Buyers are more savvy than ever and this, in turn, is making sales more complex. In the digital age sales people are no longer needed for data or information – buyers can find all they need on the internet. Sales people need to be expert problem solvers and the person who can solve the problem in the shortest time possible will win the sale.
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Understanding Ethics & Laws of Selling – A Short Video Guide

In this short video guide we'll start to provide a basis of what you need to understand the legal and ethical requirements in sales.

How to get Your Emails Opened

Do you read every email you receive? Your prospects certainly don’t. Your email is stacked against others in their inbox all competing for attention. First impressions count and crafting a good email is essential and that includes writing a killer subject line.

Choose an ISMM qualification and Reach Your Goals

What goals have you set yourself to achieve this year? And are you on track to achieve them? If not, maybe the goal wasn’t the right goal for you. Read on to find out how to set goals for success and why the ISMM (Institute of Sales and Marketing Management) is your ideal partner for reaching your goals.

5 Ways to Crush Price Objections

Objection to price is the number one challenge that sales people encounter. Being prepared for these objections is crucial to your success. So what should you consider to keep your conversion rate healthy?
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Delivering An Engaging Sales Presentation – A Short Video Guide

In this short video guide we'll show you how to deliver an engaging sales presentation.
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Planning For Professional Development with ISMM – A Short Video Guide

In this short video guide we'll start to provide the tools you'll need to plan your professional development for a career in sales.

Is LinkedIn Your Best Sales Weapon?

If you’re a regular LinkedIn user you’ve probably noticed there have been quite a few changes this year; following Microsoft’s acquisition of the company for $26.2 million in 2016. There’s more to the makeover than just a cleaner look – there have been some changes in functionality too. So is it still the best sales weapon out there?

6 Ways to Supercharge Your Sales Prospecting with LinkedIn

LinkedIn is the social network that smart sales people use. In the business-to-business (B2B) world it’s an invaluable tool, especially for prospecting. It can help you gather information on people and learn more about the organizations they work for; resulting in better quality prospects who you are more likely to be to sell to.

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IT4IT - The Storyvideo

What Exactly Is IT4IT™? Here’s the Full Story

The IT4IT vision is a vendor-neutral Reference Architecture for managing the business of IT and underpins the important work done with IT frameworks such as TOGAF® 9, COBIT® and ITIL®.