Sales & Marketing

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Browse our latest Sales & Marketing articles, videos, and exclusive resources written by leading industry experts. If you're looking for accredited ISM training courses, visit Good e-Learning and save 15% with code: GELBLOG-15

7 Ways to Sell More in Less Time

Buyers are more savvy than ever and this, in turn, is making sales more complex. In the digital age sales people are no longer needed for data or information – buyers can find all they need on the internet. Sales people need to be expert problem solvers and the person who can solve the problem in the shortest time possible will win the sale.

Is LinkedIn Your Best Sales Weapon?

If you’re a regular LinkedIn user you’ve probably noticed there have been quite a few changes this year; following Microsoft’s acquisition of the company for $26.2 million in 2016. There’s more to the makeover than just a cleaner look – there have been some changes in functionality too. So is it still the best sales weapon out there?
5 Ways to Quickly Build Rapport and Increase Your Sales

5 Ways to Quickly Build Rapport and Increase Your Sales

Rapport is all about highlighting common interests and establishing a mutual feeling of friendliness. When people like each other they engage with each other, which is why quickly building rapport is a key sales skill.
5 Ways to Influence Sales

5 Ways to Influence in Sales

Influence is just effective communication. Great salespeople have an enormous capacity to influence and persuade others – and it’s a skill you can learn and develop over time.

The Power of Storytelling: 3 Ways to Boost Your Sales

Storytelling is the ability to create a vision in someone else’s mind. Great sales people use stories to engage their audience. This engagement creates empathy, builds trust and ultimately drives sales.

How to get Your Emails Opened

Do you read every email you receive? Your prospects certainly don’t. Your email is stacked against others in their inbox all competing for attention. First impressions count and crafting a good email is essential and that includes writing a killer subject line.

Social Media Basics for B2C Lead Generation

B2C purchases are usually quick and rarely involve much commitment. You are probably offering a product / service that can be purchased online, shipped to their doorstep or virtual doorstep. Simple. This means that you can successfully get a sale after only one interaction. However if used smartly, one powerful social media post could be enough to boost your sales.

5 Ways to Crush Price Objections

Objection to price is the number one challenge that sales people encounter. Being prepared for these objections is crucial to your success. So what should you consider to keep your conversion rate healthy?

Stop Cold Calling, Start Smart Calling

Do you who loathe cold calling? Do you fear the rejection it can bring? Using the phone in sales is only difficult for people who use outdated approaches. It’s time to get smart and start smart calling.
video

Delivering An Engaging Sales Presentation – A Short Video Guide

In this short video guide we'll show you how to deliver an engaging sales presentation.

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