Sales & Marketing

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Browse our latest Sales & Marketing articles, videos, and exclusive resources written by leading industry experts. If you're looking for accredited ISM training courses, visit Good e-Learning and save 15% with code: GELBLOG-15

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Video: Understanding Customer Segmentation & Profiling

In this video we'll give a short introduction to help you understand Customer Segmentation and Profiling.

B2C Sales Skills 101

Sales is sales, right? If you have skills and experience, you can sell to anyone in any environment. Wrong – business to business (B2B) selling and business to consumer (B2C) selling require different skills. Knowing which skills and techniques to use in the B2C environment will transform you from an average into an exceptional sales person

Cold Calling – 5 Tips to Turn Up the Heat

Let’s be honest - cold calling can feel daunting and uncomfortable. Even for the most experienced sales person it will probably be one of the toughest parts of their job and the one they regularly put off. If your standard approach is to close your eyes and hope for the best then the chances are you’ll not get much in return. Before you pick up the phone read these tips and start turning up the heat on cold calling.

6 Ways to Supercharge Your Sales Prospecting with LinkedIn

LinkedIn is the social network that smart sales people use. In the business-to-business (B2B) world it’s an invaluable tool, especially for prospecting. It can help you gather information on people and learn more about the organizations they work for; resulting in better quality prospects who you are more likely to be to sell to.

The Case for Sales Training

In a study conducted by IBM of over 4,000 companies it was identified that employees who felt they weren’t being invested in, and therefore couldn’t meet their career goals in their current organization, were 12 times more likely to consider leaving. And that’s only the start of the problem. Poor employee retention leads to increasing recruitment costs for your organization and creates unstable working environments where employees feel disengaged and lack motivation. So instead of asking whether you can afford to invest in employee training; ask yourself whether you can afford not to.

6 Secrets of High Performing Sales People

To be a high performing sales person you need to have a daily routine that sets you apart from your colleagues. So what should your routine look like? There are some simple concepts that will take you a long way in your sales career and they’re practiced by all the best sales people every day. The application of these principles is almost guaranteed to move you to the top of your field.

5 Ways to Crush Price Objections

Objection to price is the number one challenge that sales people encounter. Being prepared for these objections is crucial to your success. So what should you consider to keep your conversion rate healthy?

Stop Cold Calling, Start Smart Calling

Do you who loathe cold calling? Do you fear the rejection it can bring? Using the phone in sales is only difficult for people who use outdated approaches. It’s time to get smart and start smart calling.

The Real Return on Sales Training

Have you ever attended a sales training course and felt a rush of excitement at the end of it – keen to apply all your learning and ready take on the world? How long does your post-training rush last for? If you’re like most people, probably only a few days. So, how do you ensure you get the best return on sales training?

Social Media Basics for B2C Lead Generation

B2C purchases are usually quick and rarely involve much commitment. You are probably offering a product / service that can be purchased online, shipped to their doorstep or virtual doorstep. Simple. This means that you can successfully get a sale after only one interaction. However if used smartly, one powerful social media post could be enough to boost your sales.

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