Sales & Marketing

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Browse our latest Sales & Marketing articles, videos, and exclusive resources written by leading industry experts. If you're looking for accredited ISM training courses, visit Good e-Learning and save 15% with code: GELBLOG-15

7 Killer Ways to Master your Sales Pipeline

Being in front of customers is the single most important part of any salesperson’s day, but don’t overlook investing time managing your sales pipeline. Most organizations don’t make the most of this activity – wasting time forecasting rather than using their pipeline as a management tool to improve sales performance. So, how can you become a sales pipeline master?

5 Ways to Crush Price Objections

Objection to price is the number one challenge that sales people encounter. Being prepared for these objections is crucial to your success. So what should you consider to keep your conversion rate healthy?
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Video: Planning For Professional Development with ISMM

In this short video guide we'll start to provide the tools you'll need to plan your professional development for a career in sales.

7 Ways to Sell More in Less Time

Buyers are more savvy than ever and this, in turn, is making sales more complex. In the digital age sales people are no longer needed for data or information – buyers can find all they need on the internet. Sales people need to be expert problem solvers and the person who can solve the problem in the shortest time possible will win the sale.
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Delivering An Engaging Sales Presentation – A Short Video Guide

In this short video guide we'll show you how to deliver an engaging sales presentation.

Is LinkedIn Your Best Sales Weapon?

If you’re a regular LinkedIn user you’ve probably noticed there have been quite a few changes this year; following Microsoft’s acquisition of the company for $26.2 million in 2016. There’s more to the makeover than just a cleaner look – there have been some changes in functionality too. So is it still the best sales weapon out there?

Stop Cold Calling, Start Smart Calling

Do you who loathe cold calling? Do you fear the rejection it can bring? Using the phone in sales is only difficult for people who use outdated approaches. It’s time to get smart and start smart calling.

Cold Calling – 5 Tips to Turn Up the Heat

Let’s be honest - cold calling can feel daunting and uncomfortable. Even for the most experienced sales person it will probably be one of the toughest parts of their job and the one they regularly put off. If your standard approach is to close your eyes and hope for the best then the chances are you’ll not get much in return. Before you pick up the phone read these tips and start turning up the heat on cold calling.

5 Ways to Get Started with LinkedIn for Sales

Do you think of LinkedIn as just a forum for getting a new job? Then you’d be wrong. Imagine one of your clients let you have access to their contact list so that you could pick out the people you wanted to connect with. That’s exactly what LinkedIn does. It’s a business and employment-oriented social networking service that helps people connect with each other and it’s an essential tool if you’re a sales professional.

B2C Sales Skills 101

Sales is sales, right? If you have skills and experience, you can sell to anyone in any environment. Wrong – business to business (B2B) selling and business to consumer (B2C) selling require different skills. Knowing which skills and techniques to use in the B2C environment will transform you from an average into an exceptional sales person

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