Sales & Marketing

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Browse our latest Sales & Marketing articles, videos, and exclusive resources written by leading industry experts. If you're looking for accredited ISM training courses, visit Good e-Learning and save 15% with code: GELBLOG-15

7 Killer Ways to Master your Sales Pipeline

Being in front of customers is the single most important part of any salesperson’s day, but don’t overlook investing time managing your sales pipeline. Most organizations don’t make the most of this activity – wasting time forecasting rather than using their pipeline as a management tool to improve sales performance. So, how can you become a sales pipeline master?
video

Video: Understanding Customer Segmentation & Profiling

In this video we'll give a short introduction to help you understand Customer Segmentation and Profiling.

6 Secrets of High Performing Sales People

To be a high performing sales person you need to have a daily routine that sets you apart from your colleagues. So what should your routine look like? There are some simple concepts that will take you a long way in your sales career and they’re practiced by all the best sales people every day. The application of these principles is almost guaranteed to move you to the top of your field.

B2C Sales Skills 101

Sales is sales, right? If you have skills and experience, you can sell to anyone in any environment. Wrong – business to business (B2B) selling and business to consumer (B2C) selling require different skills. Knowing which skills and techniques to use in the B2C environment will transform you from an average into an exceptional sales person

Social Media Basics for B2C Lead Generation

B2C purchases are usually quick and rarely involve much commitment. You are probably offering a product / service that can be purchased online, shipped to their doorstep or virtual doorstep. Simple. This means that you can successfully get a sale after only one interaction. However if used smartly, one powerful social media post could be enough to boost your sales.

6 Ways to Supercharge Your Sales Prospecting with LinkedIn

LinkedIn is the social network that smart sales people use. In the business-to-business (B2B) world it’s an invaluable tool, especially for prospecting. It can help you gather information on people and learn more about the organizations they work for; resulting in better quality prospects who you are more likely to be to sell to.

5 Ways to Crush Price Objections

Objection to price is the number one challenge that sales people encounter. Being prepared for these objections is crucial to your success. So what should you consider to keep your conversion rate healthy?

Choose an ISMM qualification and Reach Your Goals

What goals have you set yourself to achieve this year? And are you on track to achieve them? If not, maybe the goal wasn’t the right goal for you. Read on to find out how to set goals for success and why the ISMM (Institute of Sales and Marketing Management) is your ideal partner for reaching your goals.

5 Ways to Get Started with LinkedIn for Sales

Do you think of LinkedIn as just a forum for getting a new job? Then you’d be wrong. Imagine one of your clients let you have access to their contact list so that you could pick out the people you wanted to connect with. That’s exactly what LinkedIn does. It’s a business and employment-oriented social networking service that helps people connect with each other and it’s an essential tool if you’re a sales professional.

The Real Return on Sales Training

Have you ever attended a sales training course and felt a rush of excitement at the end of it – keen to apply all your learning and ready take on the world? How long does your post-training rush last for? If you’re like most people, probably only a few days. So, how do you ensure you get the best return on sales training?

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