Do you think of LinkedIn as just a forum for getting a new job? Then you’d be wrong. Imagine one of your clients let you have access to their contact list so that you could pick out the people you wanted to connect with. That’s exactly what LinkedIn does. It’s a business and employment-oriented social networking service that helps people connect with each other and it’s an essential tool if you’re a sales professional.
B2C purchases are usually quick and rarely involve much commitment. You are probably offering a product / service that can be purchased online, shipped to their doorstep or virtual doorstep. Simple. This means that you can successfully get a sale after only one interaction. However if used smartly, one powerful social media post could be enough to boost your sales.
In this short video guide we'll show you how to deliver an engaging sales presentation.
Influence is just effective communication. Great salespeople have an enormous capacity to influence and persuade others – and it’s a skill you can learn and develop over time.
Rapport is all about highlighting common interests and establishing a mutual feeling of friendliness. When people like each other they engage with each other, which is why quickly building rapport is a key sales skill.
Do you read every email you receive? Your prospects certainly don’t. Your email is stacked against others in their inbox all competing for attention. First impressions count and crafting a good email is essential and that includes writing a killer subject line.
Storytelling is the ability to create a vision in someone else’s mind. Great sales people use stories to engage their audience. This engagement creates empathy, builds trust and ultimately drives sales.
Field sales has always been a core part of any sales strategy. The paper road map may have changed to a sat nav and the paper address book may have changed to a comprehensive Customer Relationship Management (CRM) system but field sales is still fundamentally the same. It provides the human element to any sale and being face-to-face with your prospect guarantees quality time without distractions. Use that time wisely and you’ll reap the rewards.
Why do relationships close deals? It’s simple: people buy from people. Competitors are lining up to tempt people away from what you have to offer but there is one thing that will stand you apart from them and it’s you.
If you’re a regular LinkedIn user you’ve probably noticed there have been quite a few changes this year; following Microsoft’s acquisition of the company for $26.2 million in 2016. There’s more to the makeover than just a cleaner look – there have been some changes in functionality too. So is it still the best sales weapon out there?