Sales & Marketing

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Browse our latest Sales & Marketing articles, videos, and exclusive resources written by leading industry experts. If you're looking for accredited ISM training courses, visit Good e-Learning and save 15% with code: GELBLOG-15

Is LinkedIn Your Best Sales Weapon?

If you’re a regular LinkedIn user you’ve probably noticed there have been quite a few changes this year; following Microsoft’s acquisition of the company for $26.2 million in 2016. There’s more to the makeover than just a cleaner look – there have been some changes in functionality too. So is it still the best sales weapon out there?

7 Ways to Sell More in Less Time

Buyers are more savvy than ever and this, in turn, is making sales more complex. In the digital age sales people are no longer needed for data or information – buyers can find all they need on the internet. Sales people need to be expert problem solvers and the person who can solve the problem in the shortest time possible will win the sale.
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Video: Planning For Professional Development with ISMM

In this short video guide we'll start to provide the tools you'll need to plan your professional development for a career in sales.
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Delivering An Engaging Sales Presentation – A Short Video Guide

In this short video guide we'll show you how to deliver an engaging sales presentation.

5 Ways to Crush Price Objections

Objection to price is the number one challenge that sales people encounter. Being prepared for these objections is crucial to your success. So what should you consider to keep your conversion rate healthy?

B2C Sales Skills 101

Sales is sales, right? If you have skills and experience, you can sell to anyone in any environment. Wrong – business to business (B2B) selling and business to consumer (B2C) selling require different skills. Knowing which skills and techniques to use in the B2C environment will transform you from an average into an exceptional sales person
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Video: Understanding Customer Segmentation & Profiling

In this video we'll give a short introduction to help you understand Customer Segmentation and Profiling.
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Video: Understanding Ethics & Laws of Selling – A Short Guide

In this short video guide we'll start to provide a basis of what you need to understand the legal and ethical requirements in sales.

How to get Your Emails Opened

Do you read every email you receive? Your prospects certainly don’t. Your email is stacked against others in their inbox all competing for attention. First impressions count and crafting a good email is essential and that includes writing a killer subject line.

The Case for Sales Training

In a study conducted by IBM of over 4,000 companies it was identified that employees who felt they weren’t being invested in, and therefore couldn’t meet their career goals in their current organization, were 12 times more likely to consider leaving. And that’s only the start of the problem. Poor employee retention leads to increasing recruitment costs for your organization and creates unstable working environments where employees feel disengaged and lack motivation. So instead of asking whether you can afford to invest in employee training; ask yourself whether you can afford not to.

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