The World of Learning conference has gotten off to a great start this year. L&D specialists, HR executives and managers from all over the world have arrived at the Birmingham NEC to network and see exactly what the cutting edge of corporate learning has to offer.

One of the UK’s premier learning industry events, World of Learning attracts both industry giants and eager startups. Attendees can visit dozens of stands and lectures which cover the most disruptive and exciting topics facing the industry, including VR, combined learning and even workplace mental health.

And, of course, there are plenty of freebies to enjoy!

The Good e-Learning (GEL) team has had a lot of fun getting to know fellow attendees. Sales manager Tom Dunning said: “We often hear or read about the ways in which corporate learning is supposedly changing. Even so, actually talking with L&D specialists at an event like this can give you an entirely different perspective.

“Every organization has its own requirements, but the people working on the ground also have their own targets and concerns. Much of what we deliver is bespoke, and so getting to know professionals in this way has given us a lot to take back to the office.

“We’ve also been asked a great deal about what makes our LMS unique, so we’ve definitely taken this as a chance to show off!”

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GEL’s senior digital marketing executive Yasmeen Hassoun said: “Digital tools are a hot topic this year. Businesses want to bring their content to life and make it engaging for learners, but they are starting to realize that this means more than just sticking articles online.

“This is one of the key advantages of our Learning Ecosystem Shop. It not only helps businesses to post engaging and interactive content, but also ensures that they can create a new revenue stream quickly and efficiently.

“Elearning is a huge part of the industry right now, but just as with any other tool, it is important to utilize it in the right way if you want the best results.”

World of Learning is organized by the Venture Marketing Group. The Good e-Learning team will also be around on Wednesday 17th October, so be sure to come visit us at stand E170!

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Philip is a content writer with experience across multiple industries, including gaming, home improvement and now e-learning. He graduated from the London School of Economics with a BA in History before taking on various odd jobs and volunteer writing positions, but soon broke into professional writing as a retail journalist. Now focusing on content writing, Philip is a tireless enemy of cliched corporate jargon. He believes that marketing content should be clear, concise and relevant to readers. Rather than assuming that customers know all about your solution, it is up to you to identify with their problem and offer something that will really get their attention. As such, he strives to understand the real-world applications of Good e-Learning’s product portfolio so that it can be explained in a way that is both coherent and down to earth. If you cannot understand what you are selling, you won’t get far! In his spare time, Philip enjoys watching movies, gaming and writing with friends.