The eLearning industry is constantly evolving and changing as technology is getting more advanced, giving people a wider variety of tools for learning. Through this change, companies within the eLearning sector are having to keep on top of modern trends in order to stay competitive within the industry and gain satisfaction for their customers. In this blog we take a look at some of the biggest eLearning trends of 2017.
With the majority of the modern work force consisting of millennials, mobile learning is an important tool for eLearning. Mobile devices are extremely popular within the modern world with the number of mobile phone users expected to be at 4.7 billion by the end of 2017 (Piejko, 2016) which shows mobile learning will be suited for many people’s learning needs. Mobile phones aren’t just used for their traditional methods of phoning and texting people anymore, instead they have evolved to be able to access a whole web of information through internet access and applications. Mobile apps can be implemented into an eLearning’s company strategy by allowing learners to access their material through their mobile device. It is clearly a good strategy for an eLearning company to use because according to reports, the revenue for mobile learning will be at $37 billion by 2020 (Roth, 2016), meaning there is loads of profit to be made in mobile learning.
Gamification is a trend which is growing more and more within the eLearning industry. Many people think traditional learning methods such as reading out of a book can be boring and gamification offers learners the opportunity to have a fun whilst learning. Studies show you remember less of what you ‘read’ and more of what you ‘do’. This is a good reason why gamification should be used within eLearning practices and strategies because it can enhance a learner’s engagement. The total global revenue in the eLearning gamification market is estimated to be $8,500 million by the end of 2017 (Pandey, 2015), making it a highly successful and profitable trend for the eLearning industry to follow.
Like mobile learning and gamification, video allows learners to engage with content in a more engaging and enticing way and is a good way of getting brand awareness for your company. According to studies, video will account for 80% of the global internet traffic (Jarboe, 2017), showing it is an extremely popular and important technology practice. The eLearning industry can use video as part of their strategies. They are an effective method of processing important content for learning and the idea of loads of important information being compressed into a highly informative and engaging video will most likely have more appeal to a learner than reading pages of content. A way to be even more creative in video learning is through making your videos interactive for the watching audience. An interactive video implements interactive elements into a video such as questions and graphic elements asking the viewer to participate and are good more marketers as they form a deeper engagement with their customers and audiences.
The mentioned trends in this blog are just some of the constantly evolving trends within the eLearning industry and there are many more to be touched upon. These trends are the results of the ever evolving technologies and as technology continues to improve even more, we are sure to see new trends in the future.