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Articles Tagged with: sales and marketing
Field sales has always been a core part of any sales strategy. The paper road map may have changed to a sat nav and the paper address book may have changed to a comprehensive Customer Relationship Management (CRM) system but field sales is still fundamentally the same. It provides the human element to any sale and being face-to-face with your prospect guarantees quality time without distractions. Use that time wisely and you’ll reap the rewards.
Buyers are more savvy than ever and this, in turn, is making sales more complex. In the digital age sales people are no longer needed for data or information – buyers can find all they need on the internet. Sales people need to be expert problem solvers and the person who can solve the problem in the shortest time possible will win the sale.
Rapport is all about highlighting common interests and establishing a mutual feeling of friendliness. When people like each other they engage with each other, which is why quickly building rapport is a key sales skill.
Influence is just effective communication. Great salespeople have an enormous capacity to influence and persuade others – and it’s a skill you can learn and develop over time.
Do you read every email you receive? Your prospects certainly don’t. Your email is stacked against others in their inbox all competing for attention. First impressions count and crafting a good email is essential and that includes writing a killer subject line.
B2C purchases are usually quick and rarely involve much commitment. You are probably offering a product / service that can be purchased online, shipped to their doorstep or virtual doorstep. Simple. This means that you can successfully get a sale after only one interaction. However if used smartly, one powerful social media post could be enough to boost your sales.
Objection to price is the number one challenge that sales people encounter. Being prepared for these objections is crucial to your success. So what should you consider to keep your conversion rate healthy?
To be a high performing sales person you need to have a daily routine that sets you apart from your colleagues. So what should your routine look like? There are some simple concepts that will take you a long way in your sales career and they’re practiced by all the best sales people every day. The application of these principles is almost guaranteed to move you to the top of your field.
Let’s be honest - cold calling can feel daunting and uncomfortable. Even for the most experienced sales person it will probably be one of the toughest parts of their job and the one they regularly put off. If your standard approach is to close your eyes and hope for the best then the chances are you’ll not get much in return. Before you pick up the phone read these tips and start turning up the heat on cold calling.
In this video we'll give a short introduction to help you understand Customer Segmentation and Profiling.