What is the value of online training?

E-learning, or ‘electronic learning’, is a rapidly expanding global industry based around easy access to training. Expected to reach a value of almost $400bn by 2026, it meets a growing need for both individuals and organizations to resolve essential knowledge and skill gaps. With the continuous disruption of the Digital Age creating a need for qualified candidates and future-proof strategies, e-learning has proven an excellent solution for some of the most successful businesses in the world.

The term ‘e-learning’ itself refers to any kind of training available through PCs, phones, tablets, and other electronic devices. The phrase was originally coined by Elliott Masie in 1999, long before the growth of the Internet really unlocked the potential of the industry. Whereas previously it was all about mail-ordered CDs, candidates can now go online and access anything from introductory course trials to full university programs in just a few minutes!

The changing shape of the business world has further supported the growth of e-learning. For example, the need for digitization has seen industries like Healthcare and Finance rely heavily on online training to make sure staff have the required skills and awareness. Changing circumstances have also prompted employees to update their knowledge to adapt or even earn qualifications to advance their careers. At the same time, the establishment of several key frameworks in general areas like project management, cybersecurity, and IT literacy has raised the value of professional certification. Companies are in dire need of specific skills, and certified candidates can benefit from being far more likely to stand out.

So, how exactly does e-learning work, and what are the perks offered by online training? In this article, we aim to answer all your questions about e-learning!

Why invest in professional training?

Individuals and organizations can opt for corporate training for a variety of reasons.

For a company, it can be about:

  • Getting candidates up to speed with ways of working used by the organization
  • Educate candidates in key areas like cybersecurity and IT literacy
  • Update current ways of working to take advantage of new technology, practices, and markets
  • Utilize previously unused practices such as enterprise architecture and DevOps
  • Investing in employee enrichment for the sake of long-term retention
  • Meet requirements for having qualified staff in specific positions

For individuals, professional training can help them:

  • Learn new skills for current or prospective job roles
  • Earn qualifications to advance their career
  • Qualify for new responsibilities
  • Study emerging practices or technology
  • Learn to better contribute to and collaborate with qualified team members

What are the perks of online learning?

Despite the recent growth of e-learning, professional training itself is hardly new. Many companies even continue to prefer traditional-style learning over anything that relies on electronic devices.

So why is online training becoming more popular? In truth, e-learning offers a number of potential benefits that cannot be matched with classroom learning:

  • Costs – Online learning does not require travel, printed materials, venue rental, or in-person instructors. This can greatly lower the cost of training, making it far more feasible both for individuals and companies.
  • Flexible scheduling – Traditional training with set classroom times can be awkward for students with busy schedules. In contrast, e-learning courses can be accessed anywhere, at any time, and from any geographic location. As many of these courses also come with months of access, employees find it far easier to schedule training around other commitments.
  • Value – The misconception of e-learning not being as worthwhile as traditional training is pretty much extinct at this point. With the market growing so much, employers and business partners place a great deal more value on online certifications, especially those relating to popular frameworks and ways of working. 
  • Variety in training – Online training offers a wider variety of learning resources and exercises than classrooms. Many employ interactive design to boost retention, with common options including gamified quizzes and instructor-led videos. This not only keeps students engaged but also helps trainers cater to a wider variety of learning preferences.
  • Scalability – When a company enjoys a successful training program, the next step is often to scale it up in terms of course options, the number of candidates, and so on. This is much easier with online training programs supported by a Learning Management System (LMS). Regardless of the number of candidates involved, the quality of online training courses remains consistent.
  • Productivity – Online learning with set times and dates can take employees away from their desks at critical moments (or simply skip sessions that must still be paid for). Businesses don’t have to worry about this with online training! Accessing learning materials at work can even give employees valuable experience applying new best practices.
  • Turnover – Employees thinking about their career path want to know whether staying in their current role will be worth it long-term. Online training offers a cheap yet sustainable way for a candidate to increase their earning potential. If a business provides not only training but also advancement opportunities, it will be better able to retain staff in valuable positions. This can be critical for ensuring long-term success.
  • Availability – Depending on an organization or individual’s location, traditional training simply may not be feasible. E-learning courses are not only accessible from anywhere, but there is also a much wider variety of training topics to be found online. For companies or candidates in certain locations, e-learning offers an ideal solution for enjoying the full benefits of professional training.

How did e-Learning become popular?

A number of factors have contributed to the growth of e-learning as an industry:

  • Digital Age – The last few decades have seen the Internet come to permeate both professional and everyday life. Access is widespread, with potential students finding courses through smartphones, laptops, PCs, tablets, and so on. Rather than having to buy dedicated software or hard copies of courses, potential users can access and purchase training in seconds.
  • Awareness – It is easier than ever for professionals and businesses to share ideas and experiences on the value of certification training, and there are entire conferences set around popular topics like enterprise architecture and DevOps. With the advantages of e-learning being no secret, why wouldn’t more people and businesses be taking advantage?
  • Multimedia experiences – Online training is not just about endless slideshows and PDF documents. In fact, e-learning can incorporate a variety of resources, such as graphics and videos. This can be a great help with course engagement and knowledge retention and can make the prospect of online training far more attractive for prospective candidates.
  • Price – Most people already have access to digital devices, which are certainly much cheaper than they were in the 90s. With e-learning also removing costs such as hiring teachers and travel, getting certified via online training is getting cheaper all the time!
  • LMS systems – A ‘Learning Management System’ or ‘LMS’ is a dedicated learning platform. It provides easy access to courses and performance metrics, enabling training while also making it easy to manage enrichment programs. This makes e-learning far more feasible on a corporate scale, especially as it allows managers to be proactive in providing help to any struggling learners.
  • Providers – Some companies that can benefit from e-learning are put off due to the prospective price of training employees. However, there is no reason for a company to develop its own courses. Even rapid e-learning can be a poor choice for organizations lacking their own training expertise. With the growth of the industry, however, has come a number of world-class training providers delivering fully accredited courses across virtually all professional topics. Certain companies can even offer a bespoke experience by rebranding courses for corporate training programs.

Who is Good e-Learning?

Good e-Learning is an award-winning online training provider. We offer a diverse portfolio of courses, including accredited certification programs for the world’s biggest corporate frameworks and industry topics. We have worked with everyone from individual learners to international blue chips to deliver online, blended, and virtual training programs.

We create courses in-house with our own team of training specialists. We also work with subject matter experts to deliver relevant, unique, and practical insight into how training can be applied in daily work. Our world-class support team is on hand to help with course content and technical questions, and we also provide a free exam voucher and resit for every student!

Good e-Learning also specializes in corporate training programs. We work with blue chip clients around the world to deliver market-leading training with our award-winning Learning Management System (LMS). Not only does this make access and scaling simple, but it also offers dynamic reporting to make it easy to track performance metrics. Our support team can also use this to offer proactive assistance to corporate candidates, helping them achieve training targets much more reliably.

Interested in exploring the benefits of the online training industry? You can also join our Reseller Program to offer fully prepared and accredited e-learning courses to your own clients. We even offer course rebranding and can also handle setting up your new online sales platform.

Want to find out more? Contact a member of the Good e-Learning team today!

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Philip is a content writer with experience across multiple industries, including gaming, home improvement, and now e-learning. He graduated from the London School of Economics with a BA in History before taking on various odd jobs and volunteer writing positions, but soon broke into professional writing as a retail journalist. Now focusing on content writing, Philip is a tireless enemy of cliched corporate jargon. He believes that marketing content should be clear, concise and relevant to readers. Rather than assuming that customers know all about your solution, it is up to you to identify with their problem and offer something that will really get their attention. As such, he strives to understand the real-world applications of Good e-Learning’s product portfolio so that it can be explained in a way that is both coherent and down to earth. If you cannot understand what you are selling, you won’t get far! In his spare time, Philip enjoys watching movies, gaming and writing with friends.