6 Overviews 6 Audiences

Being knowledgeable about a variety of standards can sometimes be a double-edged
sword. On the one hand, it improves your market value and opens new opportunities.
On the other hand, every time a new standard appears (or people learn of its existence),
you’re the first point of call for questions about it.

The latest resource to come from the experts at the Open Group is the IT4IT Foundation standard. It defines a reference business architecture for the management of an IT department.

Now, there’ve been plenty of excellent resources about the IT4IT standard that have already been provided by the Open Group and others, but so far they’ve been targeted mainly at those who need detailed understanding of the standard. Unfortunately, this doesn’t specifically address how you would describe it to different stakeholders, taking account of their concerns and what questions might they pose.

In this eBook we’ll outline a methodology where we define how one might describe the IT4IT standard in conversation with 6 different audiences that could pose the question – “what is the IT4IT standard, and how does it affect me?”

You can download the full white paper by Peter Harrad here: White Paper download.

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SOURCEOrbus Software
Jamie has been with Good e-Learning now for nearly two years working as the Marketing Executive. With a background in Marketing including an Msc in Business & Consumer Marketing from the University of Liverpool, he’s been working across all marketing and sales channels in Good e-Learning. In particular, the exciting work with bespoke course and video production and the Learning Ecosystem. Outside of work he’s an avid Arsenal FC fan and has penchant for telling people that Terminator 2 is the best film ever made.